by Michael Grossman | Oct 12, 2023 | Brand Stories, Branding, Cleantech, Climate Change, climate tech, Content Marketing, Delivering Your Message, Storytelling, Video Marketing
Cleantech companies typically require a certain amount of scientific sophistication to comprehend, and therein lies the conflict with defining its value for an audience. A well-produced video is one of the best ways to bridge that gap. A Cleantech Company Is...
by Michael Grossman | Oct 2, 2023 | Branding, Cleantech, Marketing Strategy, Startups, Storytelling
Marketers Won’t Bite You It’s a difficult task for most startups to determine when they need to bring marketing help to the team–and when I say marketing, I don’t mean sales. I’m talking about a vehicle to give your audience a better...
by Michael Grossman | Sep 19, 2023 | Brand Stories, Branding, Cleantech, Delivering Your Message, Marketing Strategy, Storytelling
Simplifying Complex Cleantech Ideas With Story From the dawn of the cleantech era, the environmental movement, really, complex language has been a constant stumbling block to widespread understanding and acceptance of good ideas. It’s not anyone’s fault;...
by Michael Grossman | Aug 2, 2023 | Cleantech, Climate Change, Content Marketing, Delivering Your Message, Investor Pitch
Is it All About Your Invention? Over the course of my career in the climate tech industry, I’ve had the opportunity to judge the pitches of early stage cleantech companies. I love getting to participate in these events because of the pastiche of promising ideas which...
by Michael Grossman | May 5, 2023 | Content Marketing, Social Media, Social Media Marketing
Does Elon Musk’s Twitter Care About Climate Tech Companies? You’d think a guy who founded an electric vehicle company and a company that builds solar panels would be all in on helping promote companies pursuing clean technology solutions on one of the...