What’s Your Logline?

What’s Your Logline?

  Imagine you are looking for a movie to see with friends on a Saturday night. You open the movie app of your choice and begin scrolling through the selections. As you share the options with your friends, inevitably someone will ask, "what's it about?" Your...
Valuable Lessons In John McCain’s Story

Valuable Lessons In John McCain’s Story

  Story Transcends Any Individual Merit Or Shortfall U.S. Senator John McCain was a man of many dimensions, many achievements, and by his own reckoning,┬ámany flaws. But what will compel millions to pay homage to him this week is this singular man's story that...
Has Brand Reached Buzzword Purgatory?

Has Brand Reached Buzzword Purgatory?

  If George Carlin were still alive, he'd be having a field day with the word "brand." You can brand this, or brand that. My company has a brand; do you have a personal brand? They have a weak brand, but at least it's not a bad brand. You can have a good brand,...
CleanTech Focus