by Michael Grossman | Sep 17, 2019 | Climate Change, Delivering Your Message
Circular-firing squads have a lousy success rate. Don’t worry. I haven’t gone off the deep end and gone into denial about the scale and urgency of reducing carbon emissions. I do, however, have a bone to pick about how we communicate the threat of...
by Michael Grossman | Aug 10, 2019 | Climate Change, Delivering Your Message, Elections/Public Policy, Uncategorized
It’s the personal, stupid. Every year, more and more Americans tell pollsters they believe in climate change, yet insufficient action has been taken by business and government to solve the problem. Welcome to the world of the communicating climate change...
by Michael Grossman | May 28, 2019 | Climate Change
It’s the day after Memorial Day, and the flags are being put away. Americans honored their dead warriors in cemeteries across the globe in somber ceremonies and seventh-inning stretches at the ballgame. But as we looked back and gratefully saluted the...
by Michael Grossman | May 20, 2019 | Climate Change, Delivering Your Message, Storytelling
The B2B space is chock full of brilliant scientists, engineers, software developers, and the like. I am in awe of their achievements and advancements, and I’m grateful for all of them–especially the ones who have devoted themselves to reverse or at...
by Michael Grossman | May 8, 2019 | Cleantech, Climate Change, Uncategorized
For years, I was a carbon capture skeptic because the technology has an “S” for storage or sequestration. To me, storing CO2 underground was like asking a smoker to hold his breath to protect everyone around him from the harmful effects of...
by Michael Grossman | Mar 25, 2019 | Climate Change, Elections/Public Policy
The Democratic slate of candidates running for President in 2020 has been rounded out with the delightfully appropriate “oops” announcement of former Vice President, Joe Biden. Now, attention turns to matters like what differentiates 15 left of...
