by Michael Grossman | Oct 19, 2019 | Brand Stories, Cleantech, Green Marketing, Marketing Strategy, Startups
Part 1--Research This column is the first of a five-part series on the critical elements necessary for a cleantech company to successfully market itself, regardless of the budget. Do I Have To Pay For Marketing? One of the most frequent questions I hear...
by Michael Grossman | Jul 20, 2019 | Cleantech, Green Marketing, Marketing Tactics, Social Media, Startups, Uncategorized
To be engaged in social media, or not to be engaged in social media. That is the question for cleantech companies. Through the left ear, you hear, "Free Exposure!" being shouted at you; but through the right ear, you hear, "Waste of time and money!" Which ear...
by Michael Grossman | Jul 13, 2019 | Delivering Your Message, Green Marketing, Startups
Groundbreaking cleantech ideas don't guarantee eyeballs. I track dozens of cleantech companies on Google, subscribe to all sorts of newsletter lists, and follow even more cleantech companies on LinkedIn so that I can keep up with industry news. I spend...
by Michael Grossman | Jul 9, 2019 | Cleantech, Delivering Your Message, Green Marketing, Marketing Tactics, Startups
So you've got a great idea to stave off climate change and make the world a more sustainable place, and you're convinced you can turn it into a profitable business. You've written your business plan; you're searching for investment, and; you know you have an...
by Michael Grossman | Jun 26, 2019 | Cleantech, Delivering Your Message, Startups
If you've founded a cleantech company, there's a better than even chance your background is in science or engineering. There's also a high probability you could write an encyclopedia about your invention. Neither of these factors is likely to help you make a...
by Michael Grossman | Jun 15, 2019 | Startups, Storytelling
What does honey have to do with saving elephants in Botswana, and why would I want to buy another pair of shoes made in Asia? These business propositions were just a couple of the conscious companies crafting their pitch at Fledge's Demo Day. Not familiar with...
