by Michael Grossman | Oct 10, 2019 | Climate Change, Storytelling
A Noble Story Fit For A Nobel Prize When the Nobel Peace Prize is announced on Friday, there is better than a decent chance the name inside the envelope will be that of a precocious, 16-year-old Swedish girl, the youngest person to ever receive this prestigious...
by Michael Grossman | Sep 5, 2019 | Branding, Delivering Your Message, Storytelling
Like millions of parents around the country, I took my daughter to college last week. It's a bittersweet ritual that started when I let her hand go on her first day of kindergarten and is now complete. She has chosen a path, and it forevermore will diverge from...
by Michael Grossman | Jun 19, 2019 | Branding, Delivering Your Message, Marketing Strategy, Storytelling
The saying "A picture is worth a thousand words" has been around so long because it's true. But when I look at the brand strategy behind the websites, social media and content marketing of companies In the B2B space, I often wonder if I missed out on the...
by Michael Grossman | Jun 15, 2019 | Startups, Storytelling
What does honey have to do with saving elephants in Botswana, and why would I want to buy another pair of shoes made in Asia? These business propositions were just a couple of the conscious companies crafting their pitch at Fledge's Demo Day. Not familiar with...
by Michael Grossman | May 20, 2019 | Climate Change, Delivering Your Message, Storytelling
The B2B space is chock full of brilliant scientists, engineers, software developers, and the like. I am in awe of their achievements and advancements, and I'm grateful for all of them--especially the ones who have devoted themselves to reverse or at least slow...
by Michael Grossman | Mar 21, 2019 | Brand Stories, Storytelling
Imagine you are looking for a movie to see with friends on a Saturday night. You open the movie app of your choice and begin scrolling through the selections. As you share the options with your friends, inevitably someone will ask, "what's it about?" Your...
