by admin | Jul 30, 2018 | Brand Stories, Social Media
Yesterday, your company lost more value than the annual budgets of 200 nations. Your user growth has flattened, and younger demographics are turning to other platforms to share the stories of their lives. The overwhelming public opinion blames you for allowing Russian...
by admin | Jul 27, 2018 | Social Media
Last week, New York Times White House Correspondent, Maggie Haberman, announced she was stepping back from Twitter after nine years and 187,000 tweets, saying “the medium has changed.” She, of course, announced this on Twitter, which linked back to a...
by admin | Jul 25, 2018 | Brand Stories
You’ve put in countless hours of self-reflection and research to refine your personal brand. Weeks of back and forth over the psychology of colors and obsessing over the copy. You’ve kept the Stuart Smalley voices in your head at bay long enough to work...
by admin | Jul 20, 2018 | Marketing Tactics
My start in the world of storytelling and marketing came from the rough and tumble world of political campaigns for which I produced TV ads, websites, and direct mail. The First Amendment allows for a wide latitude about what you can say about a candidate for office...
by admin | Jul 17, 2018 | Brand Stories
Toyota set the mark for the hybrid car with its Prius model in 1997. In the intervening two decades, it has been the car to drive to show the world you take a personal role in combatting climate change, hate oil companies, or are budget conscious about the amount of...
