by admin | Jul 30, 2018 | Brand Stories, Social Media
Yesterday, your company lost more value than the annual budgets of 200 nations. Your user growth has flattened, and younger demographics are turning to other platforms to share the stories of their lives. The overwhelming public opinion blames you for allowing Russian...
by admin | Jul 25, 2018 | Brand Stories
You’ve put in countless hours of self-reflection and research to refine your personal brand. Weeks of back and forth over the psychology of colors and obsessing over the copy. You’ve kept the Stuart Smalley voices in your head at bay long enough to work...
by admin | Jul 17, 2018 | Brand Stories
Toyota set the mark for the hybrid car with its Prius model in 1997. In the intervening two decades, it has been the car to drive to show the world you take a personal role in combatting climate change, hate oil companies, or are budget conscious about the amount of...
by admin | Jul 12, 2018 | Brand Stories
I was on a client call yesterday working through the addition of a new product line with a goal of opening up new markets for the company when I stopped the conversation. Since I exclusively work with clients who value give-and-take, I interrupted to make a point....
by admin | Jul 8, 2018 | Brand Stories
On Monday, President Trump is going to nominate his second Supreme Court justice. Whether it is this justice or their Plan B, the U.S. Senate will, this summer, be confirming that person for a lifetime appointment to the nation’s highest court. Regardless if...
by admin | Jul 3, 2018 | Brand Stories
What homonym in the English language turns Americans red, white and blue? Freedom. There’s been an encyclopedia of articles written on how Americans are self-segregating themselves into tribes based on values, personality types, political affiliations and so on....
