Red, White and Brand

Red, White and Brand

What homonym in the English language turns Americans red, white and blue? Freedom. There's been an encyclopedia of articles written on how Americans are self-segregating themselves into tribes based on values, personality types, political affiliations and so on. Since...
Why The New Brand, Part 1

Why The New Brand, Part 1

Why? Why the new job? Why the new house? Why did you decide to take up needlepoint? Why did you get married/divorced? Anytime you make a big life decision, it’s the first question asked. But why? People want context, a way to understand your thought-making process so...
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