by Michael Grossman | May 20, 2019 | Climate Change, Delivering Your Message, Storytelling
The B2B space is chock full of brilliant scientists, engineers, software developers, and the like. I am in awe of their achievements and advancements, and I’m grateful for all of them–especially the ones who have devoted themselves to reverse or at...
by Michael Grossman | Mar 21, 2019 | Brand Stories, Storytelling
Imagine you are looking for a movie to see with friends on a Saturday night. You open the movie app of your choice and begin scrolling through the selections. As you share the options with your friends, inevitably someone will ask, “what’s it...
by Michael Grossman | Mar 13, 2019 | Social Media, Storytelling, Uncategorized
If the most annoying bios on Twitter are people who call themselves “hackers,” “life coaches” and “keynote speakers,” then the two most annoying types of tweets begin with the words “interesting” or...
by Michael Grossman | Mar 11, 2019 | Brand Stories, Comedy, Storytelling
What’s A Brand Archetype? Most of my friends and casual acquaintances know I perform stand up comedy as a hobby. I suspect it’s the Catskill genes inside of me, and I genuinely enjoy making people laugh. After my most recent performance though, it...
by Michael Grossman | Feb 7, 2019 | Brand Stories, Marketing Tactics, Storytelling
According to a 2017 Unilever International study, 78% of U.S. consumers said they feel better when they buy sustainably produced products, yet green companies in both the B2C and B2B sectors have nowhere near that kind of market share. What gives? Savvy market...
by Michael Grossman | Dec 11, 2018 | Climate Change, Delivering Your Message, Storytelling
Why are rural and blue-collar Americans so resistant to taking concrete steps to reduce the impacts of climate change when they stand to be most disproportionately affected? As warnings about climate change impacts become more dire and cataclysmic, I can hear...
