by Michael Grossman | May 8, 2019 | Cleantech, Climate Change, Uncategorized
For years, I was a carbon capture skeptic because the technology has an “S” for storage or sequestration. To me, storing CO2 underground was like asking a smoker to hold his breath to protect everyone around him from the harmful effects of...
by Michael Grossman | Apr 18, 2019 | Branding, Delivering Your Message, Uncategorized
Washington Governor, Jay Inslee is unlikely to become the 46th President of the United States, but by the time the votes get counted in Iowa in January, every voter will know one thing about him: he’s the climate change candidate. If you’re in the...
by Michael Grossman | Mar 13, 2019 | Social Media, Storytelling, Uncategorized
If the most annoying bios on Twitter are people who call themselves “hackers,” “life coaches” and “keynote speakers,” then the two most annoying types of tweets begin with the words “interesting” or...
by Michael Grossman | Jan 7, 2019 | Uncategorized
Short and to the point, but the answer depends on the format and platform. In a 2018 Digital Trends report, Emarketer forecasts that social network video ad revenues will reach $11.69 billion by 2020, roughly double the $5.68 billion spent in 2017. With that...
by Michael Grossman | Dec 2, 2018 | Climate Change, Delivering Your Message, Uncategorized
Trying to consume this much bad news on climate change in such a short period is like drinking from a firehose. When I returned from my extended Thanksgiving vacation a few days ago, I felt like the Lloyd Bridges air traffic controller character in the movie,...
by admin | Jul 14, 2018 | Uncategorized
Forty-five years ago, tennis superstar Billie Jean King beat Bobby Riggs in the Battle of the Sexes and immediately crossed over the cultural rubicon to become a first name only female icon. In the intervening years, there have been about a dozen women who’ve...
