by Michael Grossman | Oct 29, 2020 | Content Marketing, Email Marketing, Marketing Tactics, Social Media Marketing, Video Marketing
Greetings fellow two-dimensional creatures: With all of our interactions flattened into a rectangle, you may find yourself, like me, missing the human interaction that accompanies marketing and networking. “Adapt or die,” said Oakland A’s General Manager, Billy...
by Michael Grossman | Dec 15, 2019 | Content Marketing, Delivering Your Message, Email Marketing
Is anyone reading your email during the holiday season? And if they are reading or listening to your message, does it pass the threshold of caring? I've written before about how only about one-third of email recipients read beyond the fourth paragraph. What do you do...
by Michael Grossman | Feb 5, 2019 | Content Marketing, Delivering Your Message, Email Marketing, Marketing Tactics, Social Media
Think like a TV network executive when programming your brand's media channel to increase your ratings. Once upon a time, when America's media consumption was limited to three television stations, network executives would gather in a conference room each year...
by admin | Aug 2, 2018 | Email Marketing
So you've invented the coolest product in the world, which is destined to save humankind while creating millions of new jobs and giving every child his or her unicorn. Now you want to tell the world about it: everyone you've ever known since high school (and didn't...
by admin | Jun 15, 2018 | Email Marketing
I recall watching the Brexit election and thinking this was all a figment of dog-whistle nativism. It's not like the tropes the Brexit Yes side was trotting out were anything we hadn't heard in the U.S.: "Immigrants and globalism are destroying our native hegemony and...
