99 Black Friday Emails In Your Inbox

99 Black Friday Emails In Your Inbox

How Mind-Numbing Emails Hurt Your Brand I’ve come up with a marketing take on the old camp song, “99 Bottles of Beer on the Wall” after today. It’s called “99 Black Friday Emails In My Inbox.” Every year at this time, we get subjected to the email marketing version of...
How To Get People To Open Your Email

How To Get People To Open Your Email

So you’ve invented the coolest product in the world, which is destined to save humankind while creating millions of new jobs and giving every child his or her unicorn. Now you want to tell the world about it: everyone you’ve ever known since high school...
Brussels, Brexit and the GDPR

Brussels, Brexit and the GDPR

I recall watching the Brexit election and thinking this was all a figment of dog-whistle nativism. It’s not like the tropes the Brexit Yes side was trotting out were anything we hadn’t heard in the U.S.: “Immigrants and globalism are destroying our...
CleanTech Focus