YE OLDE CONTENT
COVID Is Changing The Climate Conversation
It might have taken a pandemic, but the climate change conversation is shifting because experience is confirming the facts.
Marketing With Your Connections During Covid
Your marketing didn’t have to cease during COVID. Make your story stand out by using digital tools to connect over our common experience.
5 Reasons Your B2B Needs A Brand
B2B companies that aren’t in the public eye still need a brand, no matter the size, because they are still subject to the same perceptions and human biases.
Should Green Brands Be Colorblind?
If green brands want to do good for the people around them while doing well in business, they shouldn’t try to change the color of their stripes.
Does COVID Have A Silver Lining For Climate?
Messaging for climate action during the COVID-19 pandemic has been a disaster. Here’s why and what we should be doing and writing about for the remainder of 2020.
How The Pandemic Has Undermined Green Brands
Words like ‘clean’ and ‘healthy’ have been the hallmarks of green brands. To survive this pandemic, though, sustainable products need to mean ‘safe.’
How Can You Successfully Market During A Pandemic?
With revenues dropping due to the coronavirus, brands are asking whether it’s worth spending resources on marketing, and if they do, what should they say?
Should Cleantech Be Rebranded As ClimateTech?
The Cleantech Brand Is A Failure If No One Knows What It Means Invariably, it happens. I'm out at an event with professionals. Maybe it's a business awards dinner like last week or at a convention. Someone will ask me what I do for a living, and I explain, "I'm a...
Here’s Why Market Research Is Key To Your Company’s Success
Marketing a brand without first conducting market research is akin to skydiving without a net. Why chance years of your hard work to sheer luck?
Can Your In-House Marketing Manager Do This?
Decades ago, an in-house marketing manager needed to master a limited number of skills. In today’s marketing landscape, the expertise necessary requires a team.