YE OLDE CONTENT
Can AI Help Your Cleantech Brand?
Cleantech companies undermine their brand’s claim to uniqueness by using the same stock images. Could AI bring some fizz into these brands?
99 Black Friday Emails In Your Inbox
How Mind-Numbing Emails Hurt Your Brand I’ve come up with a marketing take on the old camp song, “99 Bottles of Beer on the Wall” after today. It’s called “99 Black Friday Emails In My Inbox.” Every year at this time, we get subjected to the email marketing version of...
Cleantech Marketing: Why Better, Faster, Cheaper Are Brand Killing Positioning
Corporate America may have adopted the ethos of “better, faster, cheaper, but marketing your cleantech solution that way is a one-way ticket to irrelevance.
When Should A Startup Get Marketing Help?
At what point in a startup’s existence does the value of paid marketing outweigh the costs? There is no one-size-fits-all answer.
Focus: Framing Your Brand Mission and Vision
Focus Is About The People You Serve Ask an climate tech engineer or scientist what the focus of their start up company is, and you're likely to hear a statement beginning with the words, "we make...". That shouldn't be surprising because scientists and engineers...
Should Climate Tech Companies Pay For Twitter Subscriptions?
Elon Musk is a climate tech guy, but is his vision for Twitter compatible with climate tech companies?
Can AI Replace All Marketing Tasks?
Here’s the situation: You’re the CEO of a climate-focused startup, and money is always tight. You’re looking for that first customer to prove your concept, but you need to hire another engineer (or two) to finish your prototype. You know you need a website built to...