by Michael Grossman | Aug 16, 2022 | Content Marketing, Marketing Strategy, SEO, Startups
If you're a cleantech startup, you need to understand why search engine rankings matter so much. It's not just about having a good website; it's also about making sure that people can find you when they type in specific keywords. Why Do Search Engines Matter For...
by Michael Grossman | Jun 6, 2022 | Branding, Cleantech, SEO, Uncategorized
Companies spend massive amounts of money worldwide to increase brand recognition. But what if your brand isn’t recognizable, or worse, what if your brand name makes it difficult for end-users and customers to find you? I often see this problem in the cleantech/climate...
by admin | Jul 12, 2018 | Marketing Tactics, SEO
Yesterday, I wrote about how a new product line needs to be taken into the context of a company's overall brand before the "how to" discussion of tactics. Assuming the product line and the company's narrative are in alignment, the next step to consider is how a new...
