by Michael Grossman | Sep 19, 2023 | Brand Stories, Branding, Cleantech, Delivering Your Message, Marketing Strategy, Storytelling
Simplifying Complex Cleantech Ideas With Story From the dawn of the cleantech era, the environmental movement, really, complex language has been a constant stumbling block to widespread understanding and acceptance of good ideas. It’s not anyone’s fault;...
by Michael Grossman | Apr 10, 2023 | AI, Cleantech, Marketing Strategy, Startups
Here’s the situation: You’re the CEO of a climate-focused startup, and money is always tight. You’re looking for that first customer to prove your concept, but you need to hire another engineer (or two) to finish your prototype. You know you need a website built to...
by Michael Grossman | Feb 10, 2023 | Branding, Marketing Strategy, Startups
Last year, investment in clean energy technologies topped a trillion dollars for the first time. What’s the secret to tapping into it if you have a cleantech startup? For starters, get your story straight. Your Story Needs An Answer For This… Because so many cleantech...
by Michael Grossman | Aug 16, 2022 | Content Marketing, Marketing Strategy, SEO, Startups
If you’re a cleantech startup, you need to understand why search engine rankings matter so much. It’s not just about having a good website; it’s also about making sure that people can find you when they type in specific keywords. Why Do Search...
by Michael Grossman | Jul 18, 2022 | Branding, Green Marketing, Marketing Strategy
One of the first exercises I run new clients through is testing whether they know what their white space is and how to leverage it to create a marketing strategy. What Is White Space? In marketing, white space is a term describing where your brand (not your...
by Michael Grossman | Jul 6, 2022 | Green Marketing, Marketing Strategy, Marketing Tactics, Startups
Why Cleantech Marketing Can’t Be Overlooked In Today’s Market We’ve already discussed the influx of investment dollars into the cleantech sector over the last couple of years. And though savvy cleantech investors understand the patience required for...
