by Michael Grossman | May 6, 2024 | Content Marketing, Delivering Your Message, Elections/Public Policy, Marketing Tactics, Startups, Storytelling, Uncategorized
The annual gathering of the most promising early-stage cleantech companies at the National Renewable Energy Laboratory’s Industry Growth Forum is a feast of ideas for those who believe we can stave off the worst impacts of climate change. While history says 90 percent...
by Michael Grossman | Apr 12, 2024 | Content Marketing, Green Marketing, Marketing Tactics
Climate solutions are a new frontier. That’s why third-party validation is critical to scaling a cleantech company. It’s a sign to potential investors and beta testers they should give your company a second look if they haven’t already found you....
by Michael Grossman | Mar 28, 2024 | Content Marketing, Email Marketing
It seems that every company in the cleantech sector has a newsletter. Unfortunately, those newsletters exist mainly as an afterthought, whether the company has a marketing team or not. If you asked most of the cleantech C-Suite why they have a newsletter, they will...
by Michael Grossman | Dec 5, 2023 | AI, Branding, Cleantech, Content Marketing, Social Media, Uncategorized
We all know a picture is worth a thousand words, but your images bore your audience. Could generating images with AI increase interest for your brand? Are Your Cleantech Brand’s Images Set To ‘Snooze?’ By definition, if your company is in cleantech/climate tech, your...
by Michael Grossman | Oct 12, 2023 | Brand Stories, Branding, Cleantech, Climate Change, climate tech, Content Marketing, Delivering Your Message, Storytelling, Video Marketing
Cleantech companies typically require a certain amount of scientific sophistication to comprehend, and therein lies the conflict with defining its value for an audience. A well-produced video is one of the best ways to bridge that gap. A Cleantech Company Is...
by Michael Grossman | Aug 2, 2023 | Cleantech, Climate Change, Content Marketing, Delivering Your Message, Investor Pitch
Is it All About Your Invention? Over the course of my career in the climate tech industry, I’ve had the opportunity to judge the pitches of early stage cleantech companies. I love getting to participate in these events because of the pastiche of promising ideas which...
