Archetypes Trump Analytics

Archetypes Trump Analytics

>Sabermetrics didn’t see this coming even though the story is thousands of years old. The underdog. David vs. Goliath. The 1980 U.S. hockey team vs. the U.S.S.R. Erin Brockovich vs. Pacific Gas & Electric. Our brains are wired for this archetypal story, and the reward...
COVID Is Changing The Climate Conversation

COVID Is Changing The Climate Conversation

“The public is the only critic whose opinion means anything at all.”--Mark Twain Reality Bites…Hard One of life's ultimate paradoxes is the nearly impossible task of changing a person’s mind while at the same time public opinion is never static. When it comes to...
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