Archetypes Trump Analytics

Archetypes Trump Analytics

>Sabermetrics didn’t see this coming even though the story is thousands of years old. The underdog. David vs. Goliath. The 1980 U.S. hockey team vs. the U.S.S.R. Erin Brockovich vs. Pacific Gas & Electric. Our brains are wired for this archetypal story, and the reward...
5 Reasons Your B2B Needs A Brand

5 Reasons Your B2B Needs A Brand

  Does Every Size Company Need A Brand? Recently, the CEO of a growth-stage cleantech company told me branding and marketing wasn't something his company needed to do because their niche was so small that they already had relationships with most of the companies...
What’s Your Logline?

What’s Your Logline?

  Imagine you are looking for a movie to see with friends on a Saturday night. You open the movie app of your choice and begin scrolling through the selections. As you share the options with your friends, inevitably someone will ask, "what's it about?" Your...
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