by Michael Grossman | Jun 21, 2022 | Branding, Cleantech, Marketing Strategy
Nascent cleantech companies can no longer rest on their altruistic intentions to build market share. They need savvy marketing strategies to attract some of the $56 billion in venture capital investment poured into the cleantech sector in 2021 if they hope to scale....
by Michael Grossman | Jun 6, 2022 | Branding, Cleantech, SEO, Uncategorized
Companies spend massive amounts of money worldwide to increase brand recognition. But what if your brand isn’t recognizable, or worse, what if your brand name makes it difficult for end-users and customers to find you? I often see this problem in the cleantech/climate...
by Michael Grossman | May 4, 2022 | Branding, Cleantech, Comedy, Green Marketing, Marketing Strategy
What’s Redefining A Category? The banjo wasn't a new instrument when comedian Steve Martin started playing it as a kid. It had been around for 100 years. Players in the genre became virtuosos, and you can hear it in everything from bluegrass and country to pop/rock....
by Michael Grossman | Nov 7, 2021 | Branding
Lessons From Facebook’s Meta Announcement Meta means both transcendent and transcendently self-aware. In that sense, Facebook has come up with the perfect new name. >Why they did it, and the timing of the announcement has stirred up a great deal of cynicism due to the...
by Michael Grossman | Dec 17, 2020 | Branding, Social Media
If It Walks Like A Duck And Quacks Like A Duck, It's Bad Branding Whether you call them Stories, Reels, or Fleets, all represent the same idea: short-form video. In the grand tradition of success and repetition that defines the internet landscape, every...
by Michael Grossman | Sep 7, 2020 | Brand Stories, Branding
Does Every Size Company Need A Brand? Recently, the CEO of a growth-stage cleantech company told me branding and marketing wasn't something his company needed to do because their niche was so small that they already had relationships with most of the companies...
