by Michael Grossman | Mar 27, 2023 | Delivering Your Message, Marketing Tactics, Startups, Storytelling
Financial panics aren't rational. They are just another demonstration of how numbers alone are an insufficient motivation for investors to act. Spreadsheets Are No Match For Human Nature Since the Dutch tulip bubble and crash in the 17th Century, financial...
by Michael Grossman | Feb 9, 2022 | Delivering Your Message, Green Marketing, Marketing Strategy, Startups, Storytelling
Make Your Eco-Friendly Marketing Sprout By Taking These Four Steps Perhaps the most transparently disingenuous and self-delusional lines I hear when I encounter startup CEOs in the climate tech space is, "We're in stealth mode." News flash: your flight of fancy isn’t...
by Michael Grossman | Feb 14, 2021 | Cleantech, Delivering Your Message, Startups
On the FX television show "What We Do In The Shadows," the audience meets a familiar character: the energy vampire. His name is Colin Robinson, an unassuming, spectacled man whose incessant droning small talk slowly sap those around him of their life force....
by Michael Grossman | Dec 1, 2020 | Cleantech, Delivering Your Message, Startups
The Battle for Cleantech Funding A recent spate of stories in green media suggests a second climate funding boom is in the offing for startups in the cleantech sector. It’s a nice change of pace after funding dried up for almost a decade after the first...
by Michael Grossman | Jun 11, 2020 | Climate Change, Delivering Your Message, Elections/Public Policy
"It takes two years to learn how to speak and sixty to learn how to keep quiet."--Ernest Hemmingway As the COVID-19 crisis has played out, I've been watching with increasing unease how some in the climate action community are uncomfortably close to cheerleading...
by Michael Grossman | Apr 27, 2020 | Delivering Your Message, Marketing Strategy, Marketing Tactics
...And What Happens When Everyone Shows Up To The Party Wearing The Same Outfit? A month ago, I was scrambling to produce an ad for a client before Washington shut down due to the coronavirus. The client knew COVID-19 was going to cause a dramatic downturn in...
