by Michael Grossman | Sep 19, 2023 | Brand Stories, Branding, Cleantech, Delivering Your Message, Marketing Strategy, Storytelling
Simplifying Complex Cleantech Ideas With Story From the dawn of the cleantech era, the environmental movement, really, complex language has been a constant stumbling block to widespread understanding and acceptance of good ideas. It’s not anyone’s fault;...
by Michael Grossman | Aug 2, 2023 | Cleantech, Climate Change, Content Marketing, Delivering Your Message, Investor Pitch
Is it All About Your Invention? Over the course of my career in the climate tech industry, I’ve had the opportunity to judge the pitches of early stage cleantech companies. I love getting to participate in these events because of the pastiche of promising ideas which...
by Michael Grossman | Mar 27, 2023 | Delivering Your Message, Marketing Tactics, Startups, Storytelling
Financial panics aren’t rational. They are just another demonstration of how numbers alone are an insufficient motivation for investors to act. Spreadsheets Are No Match For Human Nature Since the Dutch tulip bubble and crash in the 17th Century,...
by Michael Grossman | Feb 9, 2022 | Delivering Your Message, Green Marketing, Marketing Strategy, Startups, Storytelling
Make Your Eco-Friendly Marketing Sprout By Taking These Four Steps Perhaps the most transparently disingenuous and self-delusional lines I hear when I encounter startup CEOs in the climate tech space is, “We’re in stealth mode.” News flash: your...
by Michael Grossman | Feb 14, 2021 | Cleantech, Delivering Your Message, Startups
On the FX television show “What We Do In The Shadows,” the audience meets a familiar character: the energy vampire. His name is Colin Robinson, an unassuming, spectacled man whose incessant droning small talk slowly sap those around him of their...
by Michael Grossman | Dec 1, 2020 | Cleantech, Delivering Your Message, Startups
The Battle for Cleantech Funding A recent spate of stories in green media suggests a second climate funding boom is in the offing for startups in the cleantech sector. It’s a nice change of pace after funding dried up for almost a decade after the first...
