by Michael Grossman | Jun 6, 2022 | Branding, Cleantech, SEO, Uncategorized
Companies spend massive amounts of money worldwide to increase brand recognition. But what if your brand isn’t recognizable, or worse, what if your brand name makes it difficult for end-users and customers to find you? I often see this problem in the cleantech/climate...
by Michael Grossman | Dec 31, 2019 | Marketing Tactics, Uncategorized
Marketing Management Needs More Than One...
by Michael Grossman | Aug 31, 2019 | Marketing Tactics, Social Media, Social Media Marketing, Uncategorized
Facebook got gamed again this week by people trying to influence an election, and it's a great case study in why you need flexibility in your social media ad budget. The Illuminati Isn't Alive No, this time it wasn't Vladimir Putin sitting behind his desk at...
by Michael Grossman | Aug 19, 2019 | Cleantech, Content Marketing, Uncategorized, Video Marketing
Cleantech companies typically require a certain amount of scientific sophistication to comprehend, and therein lies the conflict with defining its value for an audience. A well-produced video is one of the best ways to bridge that gap. A Cleantech...
by Michael Grossman | Aug 10, 2019 | Climate Change, Delivering Your Message, Elections/Public Policy, Uncategorized
It's the personal, stupid. Every year, more and more Americans tell pollsters they believe in climate change, yet insufficient action has been taken by business and government to solve the problem. Welcome to the world of the communicating climate change action...
by Michael Grossman | Jul 20, 2019 | Cleantech, Green Marketing, Marketing Tactics, Social Media, Startups, Uncategorized
To be engaged in social media, or not to be engaged in social media. That is the question for cleantech companies. Through the left ear, you hear, "Free Exposure!" being shouted at you; but through the right ear, you hear, "Waste of time and money!" Which ear...
