by Michael Grossman | Nov 22, 2021 | Content Marketing, Social Media, Social Media Marketing
New Survey Provides Guidance Is Twitter for selling or shouting? It's a question I hear from mission-driven companies in the climate tech sector, especially from executives born before the first web browser. “We’re a science-based company,” says the typical climate...
by Michael Grossman | Dec 17, 2020 | Branding, Social Media
If It Walks Like A Duck And Quacks Like A Duck, It's Bad Branding Whether you call them Stories, Reels, or Fleets, all represent the same idea: short-form video. In the grand tradition of success and repetition that defines the internet landscape, every...
by Michael Grossman | Oct 6, 2019 | Delivering Your Message, Social Media, Social Media Marketing
"If all of your friends jumped off a bridge, would you jump off it too?"--my mother In today's business world, it's a given your company needs a social media strategy. My favorite question in the last year or so is to ask why. Here are the three most typical...
by Michael Grossman | Aug 31, 2019 | Marketing Tactics, Social Media, Social Media Marketing, Uncategorized
Facebook got gamed again this week by people trying to influence an election, and it's a great case study in why you need flexibility in your social media ad budget. The Illuminati Isn't Alive No, this time it wasn't Vladimir Putin sitting behind his desk at...
by Michael Grossman | Jul 20, 2019 | Cleantech, Green Marketing, Marketing Tactics, Social Media, Startups, Uncategorized
To be engaged in social media, or not to be engaged in social media. That is the question for cleantech companies. Through the left ear, you hear, "Free Exposure!" being shouted at you; but through the right ear, you hear, "Waste of time and money!" Which ear...
by Michael Grossman | Mar 13, 2019 | Social Media, Storytelling, Uncategorized
If the most annoying bios on Twitter are people who call themselves "hackers," "life coaches" and "keynote speakers," then the two most annoying types of tweets begin with the words "interesting" or "great" as in: Great meeting this morning with the Ajax...
