by Michael Grossman | May 19, 2024 | Cleantech, Conferences, Marketing Tactics, Social Media
The congeniality and unpretentiousness of biogas industry professionals are why Biogas Americas has become one of my favorite cleantech conferences. Everyone treats you like a long-lost friend, even if you’re meeting them for the first time, and no one asks where you...
by Michael Grossman | Dec 5, 2023 | AI, Branding, Cleantech, Content Marketing, Social Media, Uncategorized
We all know a picture is worth a thousand words, but your images bore your audience. Could generating images with AI increase interest for your brand? Are Your Cleantech Brand’s Images Set To ‘Snooze?’ By definition, if your company is in cleantech/climate tech, your...
by Michael Grossman | May 5, 2023 | Content Marketing, Social Media, Social Media Marketing
Does Elon Musk’s Twitter Care About Climate Tech Companies? You’d think a guy who founded an electric vehicle company and a company that builds solar panels would be all in on helping promote companies pursuing clean technology solutions on one of the...
by Michael Grossman | Dec 17, 2020 | Branding, Social Media
If It Walks Like A Duck And Quacks Like A Duck, It’s Bad Branding Whether you call them Stories, Reels, or Fleets, all represent the same idea: short-form video. In the grand tradition of success and repetition that defines the internet landscape,...
by Michael Grossman | Oct 6, 2019 | Delivering Your Message, Social Media, Social Media Marketing
“If all of your friends jumped off a bridge, would you jump off it too?”–my mother In today’s business world, it’s a given your company needs a social media strategy. My favorite question in the last year or so is to ask why. Here...
by Michael Grossman | Aug 31, 2019 | Marketing Tactics, Social Media, Social Media Marketing, Uncategorized
Facebook got gamed again this week by people trying to influence an election, and it’s a great case study in why you need flexibility in your social media ad budget. The Illuminati Isn’t Alive No, this time it wasn’t Vladimir Putin sitting...
