by Michael Grossman | Nov 15, 2020 | Climate Change
“The public is the only critic whose opinion means anything at all.”–Mark Twain Reality Bites…Hard One of life’s ultimate paradoxes is the nearly impossible task of changing a person’s mind while at the same time public opinion is never static. When it...
by Michael Grossman | Jun 11, 2020 | Climate Change, Delivering Your Message, Elections/Public Policy
“It takes two years to learn how to speak and sixty to learn how to keep quiet.”–Ernest Hemmingway As the COVID-19 crisis has played out, I’ve been watching with increasing unease how some in the climate action community are...
by Michael Grossman | Feb 15, 2020 | Branding, Cleantech, Climate Change
The Cleantech Brand Is A Failure If No One Knows What It Means Invariably, it happens. I’m out at an event with professionals. Maybe it’s a business awards dinner like last week or at a convention. Someone will ask me what I do for a living, and I explain,...
by Michael Grossman | Oct 10, 2019 | Climate Change, Storytelling
A Noble Story Fit For A Nobel Prize When the Nobel Peace Prize is announced on Friday, there is better than a decent chance the name inside the envelope will be that of a precocious, 16-year-old Swedish girl, the youngest person to ever receive this prestigious...
by Michael Grossman | Sep 17, 2019 | Climate Change, Delivering Your Message
Circular-firing squads have a lousy success rate. Don’t worry. I haven’t gone off the deep end and gone into denial about the scale and urgency of reducing carbon emissions. I do, however, have a bone to pick about how we communicate the threat of...
by Michael Grossman | Aug 10, 2019 | Climate Change, Delivering Your Message, Elections/Public Policy, Uncategorized
It’s the personal, stupid. Every year, more and more Americans tell pollsters they believe in climate change, yet insufficient action has been taken by business and government to solve the problem. Welcome to the world of the communicating climate change...
