by Michael Grossman | Oct 12, 2023 | Brand Stories, Branding, Cleantech, Climate Change, climate tech, Content Marketing, Delivering Your Message, Storytelling, Video Marketing
Cleantech companies typically require a certain amount of scientific sophistication to comprehend, and therein lies the conflict with defining its value for an audience. A well-produced video is one of the best ways to bridge that gap. A Cleantech Company Is...
by Michael Grossman | Oct 2, 2023 | Branding, Cleantech, Marketing Strategy, Startups, Storytelling
Marketers Won’t Bite You It’s a difficult task for most startups to determine when they need to bring marketing help to the team–and when I say marketing, I don’t mean sales. I’m talking about a vehicle to give your audience a better...
by Michael Grossman | Sep 19, 2023 | Brand Stories, Branding, Cleantech, Delivering Your Message, Marketing Strategy, Storytelling
Simplifying Complex Cleantech Ideas With Story From the dawn of the cleantech era, the environmental movement, really, complex language has been a constant stumbling block to widespread understanding and acceptance of good ideas. It’s not anyone’s fault;...
by admin | Aug 22, 2023 | Branding, Cleantech, Storytelling
Focus Is About The People You Serve Ask an climate tech engineer or scientist what the focus of their start up company is, and you’re likely to hear a statement beginning with the words, “we make…”. That shouldn’t be surprising because...
by Michael Grossman | Mar 27, 2023 | Delivering Your Message, Marketing Tactics, Startups, Storytelling
Financial panics aren’t rational. They are just another demonstration of how numbers alone are an insufficient motivation for investors to act. Spreadsheets Are No Match For Human Nature Since the Dutch tulip bubble and crash in the 17th Century,...
by Michael Grossman | Apr 26, 2022 | Brand Stories, Cleantech, Marketing Strategy, Storytelling
Websites Demonstrate The Friction Between Climate Science and Marketing The creativity manifested through science and engineering in the climate sector is truly remarkable. Yet, the creative inputs of these solutions often stifle the success of all of that work when...