by Michael Grossman | Jan 14, 2019 | Cleantech, Personal Stories
I confess: I'm not generally a cow kisser, but this is no normal cow. Last week, while directing a client photo shoot, I had the opportunity to dispense clean water from their membrane system. That, in and of itself, isn't that big of a deal. Municipal water systems...
by Michael Grossman | Oct 28, 2018 | Cleantech, Personal Stories
"Cynicism masquerades as wisdom, but it is the farthest thing from it. Because cynics don’t learn anything. Because cynicism is a self-imposed blindness, a rejection of the world because we are afraid it will hurt us or disappoint us."--Stephen Colbert...
by Michael Grossman | Oct 24, 2018 | Comedy, Marketing Tactics, Personal Stories, Storytelling
You Have To Build The Story First It seems like most marketers today graduated from the same program whose first dictum is, "If you've made them laugh, you've done your job." As a consequence, the public is bombarded with irony, cultural stereotypes, puns,...
by Michael Grossman | Oct 10, 2018 | Personal Stories
"Actions prove who someone is; words just prove who they want to be." Recently, I made a change in my behavior and got serious about my waste stream. There wasn't any one thing which spurred me to alter my daily routine, but it evolved out of a need for...
by admin | Aug 8, 2018 | Personal Stories
When I get asked why I focus my business on cleantech, I usually reply we only have one way to move--forward--and the scientists and engineers who are creating the solutions to save our species and planet need help to tell their stories to get funding and to grow...
