by Michael Grossman | Feb 5, 2019 | Content Marketing, Delivering Your Message, Email Marketing, Marketing Tactics, Social Media
Think like a TV network executive when programming your brand’s media channel to increase your ratings. Once upon a time, when America’s media consumption was limited to three television stations, network executives would gather in a conference room...
by Michael Grossman | Jan 24, 2019 | Marketing Tactics, Startups
An imaginary conversation that’s been spun out verbatim on countless occasions among cleantech companies burning through cash. Growth stage companies in the cleantech sector are perpetually short on cash until they reach scale, and they often have to make hard...
by Michael Grossman | Jan 1, 2019 | Marketing Tactics
Companies, non-profits and solopreneurs have finished making their goals for 2019, and one that’s on just about every list is “improve our marketing to support our sales, positioning, lead generation or prominence.” Then comes the hard part:...
by Michael Grossman | Nov 9, 2018 | Cleantech, Marketing Tactics
7 Questions To Answer I get to sit in on quite a few early-stage cleantech investor pitches, which means I get to learn three things: The American spirit of entrepreneurialism and creative genius are still alive and well; There are no shortage of ideas to solve...
by Michael Grossman | Oct 24, 2018 | Comedy, Marketing Tactics, Personal Stories, Storytelling
You Have To Build The Story First It seems like most marketers today graduated from the same program whose first dictum is, “If you’ve made them laugh, you’ve done your job.” As a consequence, the public is bombarded with irony, cultural...
by admin | Sep 17, 2018 | Cleantech, Delivering Your Message, Marketing Tactics
First Rule: It’s Not About Your Invention Over the last couple of weeks, I’ve been invited to judge the pitches of a host early stage cleantech companies. I love getting to participate in these events because of the pastiche of promising ideas which...
