by admin | Mar 26, 2018
You might have noticed I spend a great deal of time working on sustainability projects involving water, land, food and reclaimed materials. While not high visibility industries, they really are at the core of the hard issues we need to tackle locally and...
by admin | Mar 26, 2018
Why does it seem like there’s more and more video content in your social media stream? Answer: because people watch them and search engine algorithms prioritize them. We are a very visual society. Given the choice between reading and watching content, I...
by admin | Mar 26, 2018
I am a subscriber to the author and marketing guru,Simon Sinek’s, dictum, “People don’t buy what you do; they buy why you do it.” People don’t make buying decisions by putting together Pro vs. Con spreadsheets. They buy because they feel...
by admin | Mar 24, 2018
[/video] One of the cardinal sins I see most service-based companies make is violating the “show, don’t tell” rule of communications. To avoid competing solely on a price index, service companies need to give value to their brand, which...
