One-Name Famous

Forty-five years ago, tennis superstar Billie Jean King beat Bobby Riggs in the Battle of the Sexes and immediately crossed over the cultural rubicon to become a first name only female icon. In the intervening years, there have been about a dozen women who’ve...
Branching Off Brand

Branching Off Brand

I was on a client call yesterday working through the addition of a new product line with a goal of opening up new markets for the company when I stopped the conversation.  Since I exclusively work with clients who value give-and-take, I interrupted to make a point....
Brand v. Supreme Court

Brand v. Supreme Court

On Monday, President Trump is going to nominate his second Supreme Court justice. Whether it is this justice or their Plan B, the U.S. Senate will, this summer, be confirming that person for a lifetime appointment to the nation’s highest court. Regardless if...
Red, White and Brand

Red, White and Brand

What homonym in the English language turns Americans red, white and blue? Freedom. There’s been an encyclopedia of articles written on how Americans are self-segregating themselves into tribes based on values, personality types, political affiliations and so on....

The Story of Comedy

Comedy is largely a confessional sport in which comedians (and comediennes) mine the depths of their experiences to create a link with the audience. Like a boxer, a comedian (or comedienne) has a one-two punch–setup and punchline– and only the best can...
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