by Michael Grossman | Jun 11, 2020 | Climate Change, Delivering Your Message, Elections/Public Policy
“It takes two years to learn how to speak and sixty to learn how to keep quiet.”–Ernest Hemmingway As the COVID-19 crisis has played out, I’ve been watching with increasing unease how some in the climate action community are...
by Michael Grossman | Apr 27, 2020 | Delivering Your Message, Marketing Strategy, Marketing Tactics
…And What Happens When Everyone Shows Up To The Party Wearing The Same Outfit? A month ago, I was scrambling to produce an ad for a client before Washington shut down due to the coronavirus. The client knew COVID-19 was going to cause a dramatic downturn...
by Michael Grossman | Jan 11, 2020 | Branding, Delivering Your Message, Marketing Strategy
Two words no CEO of a seven or eight-figure company ever likes hearing from me are “market research,” as in, “I feel it would be helpful to clarify our value proposition, our strategic advantage, and our audience if we conducted some market...
by Michael Grossman | Dec 15, 2019 | Content Marketing, Delivering Your Message, Email Marketing
Is anyone reading your email during the holiday season? And if they are reading or listening to your message, does it pass the threshold of caring? I’ve written before about how only about one-third of email recipients read beyond the fourth paragraph. What do...
by Michael Grossman | Oct 6, 2019 | Delivering Your Message, Social Media, Social Media Marketing
“If all of your friends jumped off a bridge, would you jump off it too?”–my mother In today’s business world, it’s a given your company needs a social media strategy. My favorite question in the last year or so is to ask why. Here...
by Michael Grossman | Sep 17, 2019 | Climate Change, Delivering Your Message
Circular-firing squads have a lousy success rate. Don’t worry. I haven’t gone off the deep end and gone into denial about the scale and urgency of reducing carbon emissions. I do, however, have a bone to pick about how we communicate the threat of...
