


How Can You Successfully Market During A Pandemic?
by Michael Grossman | Apr 27, 2020 | Delivering Your Message, Marketing Strategy, Marketing Tactics
…And What Happens When Everyone Shows Up To The Party Wearing The Same Outfit? A month ago, I was scrambling to produce an ad for a client before Washington shut down due to the coronavirus. The client knew COVID-19 was going to cause a dramatic downturn...
Here’s Why Market Research Is Key To Your Company’s Success
by Michael Grossman | Jan 11, 2020 | Branding, Delivering Your Message, Marketing Strategy
Two words no CEO of a seven or eight-figure company ever likes hearing from me are “market research,” as in, “I feel it would be helpful to clarify our value proposition, our strategic advantage, and our audience if we conducted some market...
6 Ways Your Email Marketing Can Compete During The Holidays
by Michael Grossman | Dec 15, 2019 | Content Marketing, Delivering Your Message, Email Marketing
Is anyone reading your email during the holiday season? And if they are reading or listening to your message, does it pass the threshold of caring? I’ve written before about how only about one-third of email recipients read beyond the fourth paragraph. What do...
Remind Me Again-Why Are We On Social Media?
by Michael Grossman | Oct 6, 2019 | Delivering Your Message, Social Media, Social Media Marketing
“If all of your friends jumped off a bridge, would you jump off it too?”–my mother In today’s business world, it’s a given your company needs a social media strategy. My favorite question in the last year or so is to ask why. Here...
Why Man-Made Climate Change Is A Messaging Misnomer
by Michael Grossman | Sep 17, 2019 | Climate Change, Delivering Your Message
Circular-firing squads have a lousy success rate. Don’t worry. I haven’t gone off the deep end and gone into denial about the scale and urgency of reducing carbon emissions. I do, however, have a bone to pick about how we communicate the threat of...X
CATEGORIES
- Media
Categories
- AI (1)
- Brand Stories (18)
- Branding (20)
- Clean Energy (1)
- Cleantech (36)
- Climate Change (18)
- Comedy (6)
- Content Marketing (9)
- Delivering Your Message (24)
- Elections/Public Policy (8)
- Email Marketing (5)
- Green Marketing (11)
- Investor Pitch (1)
- Marketing Strategy (20)
- Marketing Tactics (19)
- Personal Stories (5)
- SEO (2)
- Social Media (9)
- Social Media Marketing (4)
- Startups (18)
- Storytelling (20)
- Uncategorized (18)
- Video Marketing (2)