by Michael Grossman | Dec 15, 2019 | Content Marketing, Delivering Your Message, Email Marketing
Is anyone reading your email during the holiday season? And if they are reading or listening to your message, does it pass the threshold of caring? I've written before about how only about one-third of email recipients read beyond the fourth paragraph. What do you do...
by Michael Grossman | Oct 6, 2019 | Delivering Your Message, Social Media, Social Media Marketing
"If all of your friends jumped off a bridge, would you jump off it too?"--my mother In today's business world, it's a given your company needs a social media strategy. My favorite question in the last year or so is to ask why. Here are the three most typical...
by Michael Grossman | Sep 17, 2019 | Climate Change, Delivering Your Message
Circular-firing squads have a lousy success rate. Don't worry. I haven't gone off the deep end and gone into denial about the scale and urgency of reducing carbon emissions. I do, however, have a bone to pick about how we communicate the threat of the climate...
by Michael Grossman | Sep 5, 2019 | Branding, Delivering Your Message, Storytelling
Like millions of parents around the country, I took my daughter to college last week. It's a bittersweet ritual that started when I let her hand go on her first day of kindergarten and is now complete. She has chosen a path, and it forevermore will diverge from...
by Michael Grossman | Aug 10, 2019 | Climate Change, Delivering Your Message, Elections/Public Policy, Uncategorized
It's the personal, stupid. Every year, more and more Americans tell pollsters they believe in climate change, yet insufficient action has been taken by business and government to solve the problem. Welcome to the world of the communicating climate change action...
by Michael Grossman | Jul 13, 2019 | Delivering Your Message, Green Marketing, Startups
Groundbreaking cleantech ideas don't guarantee eyeballs. I track dozens of cleantech companies on Google, subscribe to all sorts of newsletter lists, and follow even more cleantech companies on LinkedIn so that I can keep up with industry news. I spend...
