Documentary Video

Why does it seem like there's more and more video content in your social media stream? Answer: because people watch them and search engine algorithms prioritize them. We are a very visual society. Given the choice between reading and watching content, I don't suppose I have to tell you which one wins in a landslide. That's not to say well written content won't be well received; it does draw traffic and it connotes credibility.

This "documentary style" video helps explain a fairly esoteric concept in a short amount of time, and gives the audience an extra dimension of understanding than what would be possible in a blog post or a news release. It's also demonstrative of one of the first rules of marketing: use cows wherever possible; people of all ages love them.

 

1 Comment

  1. zortilo nrel

    Fantastic blog you have here but I was curious about if you knew of any user discussion forums that cover the same topics discussed in this article? I’d really love to be a part of community where I can get advice from other knowledgeable individuals that share the same interest. If you have any suggestions, please let me know. Kudos!

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