by admin | Aug 29, 2018 | Brand Stories, Storytelling
Story Transcends Any Individual Merit Or Shortfall U.S. Senator John McCain was a man of many dimensions, many achievements, and by his own reckoning, many flaws. But what will compel millions to pay homage to him this week is this singular man's story that...
by admin | Aug 27, 2018 | Brand Stories, Comedy
If George Carlin were still alive, he'd be having a field day with the word "brand." You can brand this, or brand that. My company has a brand; do you have a personal brand? They have a weak brand, but at least it's not a bad brand. You can have a good brand,...
by admin | Aug 23, 2018 | Storytelling
Focus Is About The People You Serve Ask an engineer or scientist what's the focus of their company, and you're likely to hear a statement beginning with the words, "we make...". That shouldn't be surprising because scientists and engineers make things....
by admin | Aug 16, 2018 | Cleantech, Marketing Tactics
Cleantech companies sell solutions, not widgets. One of the cliches about cleantech founders is they are astoundingly brilliant when it comes to creating useful inventions to combat climate change. Unfortunately, that cliche run headlong into the reality...
by admin | Aug 14, 2018 | Content Marketing
See the little boy at the top of this post? He didn't turn in his assignment because he didn't realize it was due today. And do you know why he forgot to complete his homework? That's right! He didn't put it on his calendar. For shame. While little Billy is busy doing...
