Valuable Lessons In John McCain’s Story

Valuable Lessons In John McCain’s Story

  Story Transcends Any Individual Merit Or Shortfall U.S. Senator John McCain was a man of many dimensions, many achievements, and by his own reckoning,┬ámany flaws. But what will compel millions to pay homage to him this week is this singular man's story that...
Has Brand Reached Buzzword Purgatory?

Has Brand Reached Buzzword Purgatory?

  If George Carlin were still alive, he'd be having a field day with the word "brand." You can brand this, or brand that. My company has a brand; do you have a personal brand? They have a weak brand, but at least it's not a bad brand. You can have a good brand,...
Focus Isn’t What You Do

Focus Isn’t What You Do

  Focus Is About The People You Serve   Ask an engineer or scientist what's the focus of their company, and you're likely to hear a statement beginning with the words, "we make...". That shouldn't be surprising because scientists and engineers make things....
7 Truths For Better B2B Marketing

7 Truths For Better B2B Marketing

  Cleantech companies sell solutions, not widgets. One of the cliches about cleantech founders is they are astoundingly brilliant when it comes to creating useful inventions to combat climate change. Unfortunately, that cliche run headlong into the reality...
Why You Need A Content Marketing Calendar

Why You Need A Content Marketing Calendar

See the little boy at the top of this post? He didn't turn in his assignment because he didn't realize it was due today. And do you know why he forgot to complete his homework? That's right! He didn't put it on his calendar. For shame. While little Billy is busy doing...
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