Has Brand Reached Buzzword Purgatory?

Has Brand Reached Buzzword Purgatory?

  If George Carlin were still alive, he'd be having a field day with the word "brand." You can brand this, or brand that. My company has a brand; do you have a personal brand? They have a weak brand, but at least it's not a bad brand. You can have a good brand,...
Facebook’s Deflating Brand

Facebook’s Deflating Brand

Yesterday, your company lost more value than the annual budgets of 200 nations. Your user growth has flattened, and younger demographics are turning to other platforms to share the stories of their lives. The overwhelming public opinion blames you for allowing Russian...
Six Lessons Learned Since Unveiling My Rebrand

Six Lessons Learned Since Unveiling My Rebrand

You've put in countless hours of self-reflection and research to refine your personal brand. Weeks of back and forth over the psychology of colors and obsessing over the copy. You've kept the Stuart Smalley voices in your head at bay long enough to work through the...

Throwing Away Your Brand Equity

Toyota set the mark for the hybrid car with its Prius model in 1997. In the intervening two decades, it has been the car to drive to show the world you take a personal role in combatting climate change, hate oil companies, or are budget conscious about the amount of...
Branching Off Brand

Branching Off Brand

I was on a client call yesterday working through the addition of a new product line with a goal of opening up new markets for the company when I stopped the conversation.  Since I exclusively work with clients who value give-and-take, I interrupted to make a point....
Brand v. Supreme Court

Brand v. Supreme Court

On Monday, President Trump is going to nominate his second Supreme Court justice. Whether it is this justice or their Plan B, the U.S. Senate will, this summer, be confirming that person for a lifetime appointment to the nation's highest court. Regardless if it's Plan...
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